T-Mobile MyTouch 4G

T-Mobile MyTouch 4G

Design Team
Lead Designer: Donn Koh
 
Designed by Donn Koh at One & Co, San Francisco, for HTC, 2009. Launched 2010.
Designed with Jonah Becker, Claude Zellweger, Scott Croyle, Derek Loh, Lucase Mena (One & Co) and Johnson Chiang, Bill Wu, Thomas Chien (HTC), and T-Mobile Industrial Design Team
 
Please do not reproduce in any form or post on blogs without the expressed written consent from Donn Koh and HTC.
MYTOUCH 4G
Mobile Phone for HTC & T-Mobile
Industrial Design
T-Mobile wanted MyTouch 4G to be the next generation of its hugely successful HTC Magic. The intention is to reposition the mid-level MyTouch 3G (Magic) as a new high-end offering - a premium flagship device with bigger screen, 4G speeds, and the fastest processor available.
 
This was a project about evolving the identity of an existing family of products towards an updated, more up-market, premium positioning, while maintaining the balance of having strong recognizable correlation with the lineage.
Photo credits: www.engadget.com
Photo credits: www.intomobile.com
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